"This is a method [Gideon Bradburd] worked on in collaboration with Peter Ralph and Graham Coop. It allows users to quantify the relative contributions of geographic and environmental distance to patterns of genetic differentiation."
This is a very solid ad hoc contrived acronym - making a word that is easy to pronounce but also (thanks to the altered spelling) easy to Google whilst not sounding too contrived. Hats off to Gideon, Peter and Graham. (I'm not really sure that I understand the connection to the logo, though!)